The Salesforce B2B Commerce solution (formerly known as CloudCraze) is built natively on the Salesforce CRM platform. This means that our customers, their distributors, and ultimately their buyers seamlessly combine commerce and CRM data for a complete view of the customer or account. For example, a seller’s account manager can manage Commerce + CRM data like: orders, carts, cases and opportunities both for individual customers and in aggregate. Business buyers using the ecommerce sites can access their data directly from their web portals for easy account and order management.
Compliance engineered for the Cloud
Salesforce maintains a comprehensive set of compliance certifications and attestations to validate our #1 value of Trust.
B2C Commerce is a hosted solution that allows customers to create, manage, and control all aspects of their digital commerce environment. An open development environment makes this solution highly customizable for customers, and extends across all digital touch points. Core capabilities include: merchandising and marketing, SEO, search and navigation, content management, product and catalog management, localization, AI-driven capabilities, and endless aisle.
Formerly branded as Predictive Email. Commerce Cloud Einstein provides Artificial Intelligence capabilities directly embedded into Commerce Cloud. Einstein has data driven merchandising insights and time saving task automation. Features include Einstein Product Recommendations, Einstein Commerce Insights and Einstein Predictive Sort.
Commerce Cloud Order Management services provide distributed order management functionality and customer service capabilities including reserve, buy, pay, fulfill, and service anywhere.
Applicable to the services branded as Data.com
Desk.com's out-of-the-box customer support app lets fast-growing businesses offer personalized service on every channel. With intuitive agent tools, powerful reporting, and a streamlined mobile app, you can offer fast, helpful customer service as your business grows.
Formerly branded as BeyondCore. Einstein Discovery enables business users to automatically discover relevant facts and themes based on their data without having to build sophisticated software and statistical models. It's like having your own personal data scientist who can quickly sift through huge amounts of data to find the important correlations and make accurate predictions. Once it's done analyzing your data, Einstein Discovery generates answers, explanations, and recommendations in a way that is easy for business users to understand.
Applicable to the services and features branded as Sales Cloud Einstein, Pardot Einstein, Salesforce Inbox, Einstein Engagement Scoring, Einstein Vision and Language Services, Einstein Bots, Service Cloud Einstein, Einstein Prediction Builder, and the Einstein Activity Capture feature ("Covered Services"). Some specific certifications and reports may not apply to all services in the above list. Please refer to the "Audits and Certifications" section of the "Salesforce Security, Privacy and Architecture" document for any limitations — https://trust.salesforce.com/en/trust-and-compliance-documentation/
Heroku provides web-based Platform-as-a-Service (PaaS) solutions. Heroku allows customers to build modern apps with the powerful Heroku developer experience with enterprise-grade secure and scalability features
Salesforce IoT helps businesses monetise their investment In IoT by routing data generated from connected devices directly into Salesforce, where sales, service, marketing, and other teams can act on it. Businesses now have the ability to add meaningful business value to every connected device with Salesforce IoT.
Mobile messaging is the preferred method of contact for today's ultra-connected, mobile customers. And now it's the easy, cost-effective way for you to deliver a faster, smarter, more personalised conversation too. With Salesforce LiveMessage (formerly known as the company HeyWire) mobile messaging is ready to become a cornerstone of your customer service strategy.
The Marketing Cloud Advertising Studio Application system provides customers with a functionality to manage the synchronization of audience data at scale with the leading ad networks, data management platforms (DMPs), and onboarding partners. In addition, the application provides customers with the ability to easily and rapidly build advertising campaigns on Facebook, within the context of Marketing Cloud Journey Builder, to increase the reach and effectiveness of those journeys. The Advertising Studio platform is mostly used by agencies and brand advertisers and helps users create highly effective advertising campaigns.
Formerly branded as Salesforce DMP and prior to that as Krux, Audience Studio lets you quickly gather, unify, and act on all of your customer data, making your advertising more efficient, and reaching the right people at the right time. Audience Studio allows you to use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. The world’s largest device graph helps you understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment.
Datorama's software as a service (SaaS) platform gives marketers everything they need to connect all of their data sources together into a single source of truth for analysis and insights.
The Marketing Cloud ExactTarget Application provides customers with a functionality to manage their subscribers (message recipients) and provide direct, targeted communications via multiple digital channels at predefined times. With a single user interface providing analytics and effectiveness metrics, customers can engage with their subscribers dynamically and assist in their progression through defined lifecycles, campaigns, and business objectives.
The Predictive Intelligence Application provides customers with capabilities to personalize messaging to subscribers via multiple channels. Predictive Intelligence collects user behavioral data from web applications and uses this data to enable 1:1 recommendations of products, content, and digital assets. With a single interface providing analytics and effectiveness metrics, customers can engage with subscribers in a targeted and relevant manner and drive engagement throughout the customer journey.
The Marketing Cloud Social Studio Application allows companies to coordinate with their customers and collaborate internally through Workspaces, Collaborative calendars, Publishing, Integrated engagement and Enhanced analytics. The Social Studio Application is a single platform for social content marketing, engagement, publishing, and analytics, and built for both enterprise scale and consumer ease of use that allows marketers to collaborate.
MuleSoft's Anypoint Platform provides a complete solution for developers to build an application network: a network of applications, data and devices connected with APIs to make them pluggable and reusable across many services. Anypoint Platform includes Integration Platform as a Service (iPaaS) functionality including enterprise messaging, the ability to configure and manage trading partners, core services for user management and permissions, services and tools for providing API and integration analytics and management, API design and publishing tools, and the ability to share and collaborate on API specifications, code snippets and templates of best practices through the Anypoint Exchange.
The Pardot Services provides customers with integrated marketing automation solutions designed to operate both stand-alone and in conjunction with other Salesforce.com product offerings. The Pardot Services also provides optional integration with various third party providers outside of the Pardot Services environment.
Quip Inc. ("Quip"), a business unit of Salesforce, is a provider of a web-based Software as a Service (SaaS) platform to communicate and share documents. Quip combines your team's work and communication in one central hub that's accessible from every device. Spend less time on meetings and email, and more time getting things done.
SalesforceIQ provides a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions.
Applicable to the services branded as Sales Cloud, Service Cloud, Community Cloud, Chatter, Lightning Platform (including Force.com), Site.com, and Database.com, the services branded as IoT Explorer (including IoT Plus), Einstein Analytics (formerly branded as Analytics Cloud), Einstein Discovery (provisioned after October 16, 2018), Work.com, Messaging, Consumer Goods Cloud , Manufacturing Cloud, and the managed packages branded as Salesforce CPQ and Salesforce Billing (together formerly branded as Salesforce Quote-to-Cash) as well as Health Cloud, Financial Services Cloud, Sustainability Cloud, Salesforce Maps, and the Salesforce.org services branded as Salesforce Advisor Link and foundationConnect (provisioned on or after August 19, 2019). Some specific certifications and reports may not apply to all services in the above list. Please refer to the "Audits and Certifications" section of the "Salesforce Security, Privacy and Architecture" document for any limitations — https://trust.salesforce.com/en/trust-and-compliance-documentation/